Process
Led a brand workshop to define Peak’s mission, values, and visual voice—then crafted a custom logo, color palette, typography system, and full brand guidelines.
Designed wireframes and built a responsive, SEO-optimized site (WordPress) with a modules-driven CMS so Peak can effortlessly add courses, blog posts, and event pages.
Wrote conversion-focused copy for all key pages—home, about, course overviews, instructor bios, FAQ—and developed supplemental resources (downloadable checklists, infographics).
Mapped a 6-month editorial calendar: blog themes, email sequences (Welcome, Education, Scarcity, Post-Purchase, Loyalty), and social teasers designed to drive both organic traffic and course registrations.
Shot and edited high-impact video promos (course trailers, instructor interviews, student testimonials), plus branded photography and animated assets for social and on-site use.
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Results
A unified visual identity and messaging framework that positions Peak as the go-to CE provider for dentists.
Improved user flows and intuitive navigation drove stronger engagement and simplified the course-sign-up process.
A growing back catalog of SEO-rich articles, downloadable tools, and email assets fueling long-term lead nurture.
Professional videos and graphics now underpin Peak’s social channels, email campaigns, and on-site promotions.
Monthly strategy sessions, performance reporting, and continuous optimization keep the program on-track and ROI-focused.
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