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Staying ahead of the curve amidst the ever-evolving trends in social media can feel like a whirlwind – particularly in the realm of video content! Each social platform boasts its own distinct specifications for content upload, which is why we've crafted a vibrant, user-friendly guide just for you.
Dive right in below – head straight to the platform you're delving into and uncover every type of video ad unit they offer, complete with specifications, insider content tips, and beyond.
Facebook Video Specs
Whether you're unleashing a video organically or strategically running paid ads, Facebook remains the powerhouse of social networking for both brands and individuals. Despite a shifting landscape, Facebook retains its status as the most utilized social media platform globally, boasting over a billion active users. With such a vast audience at your fingertips and armed with the right Facebook ad specifications, your video is poised for unparalleled success.
Listed below are the most common Facebook video dimensions.
Feed Video
Size: 1280 x 720 px
Minimum Width: 600 px
Supported Aspect Ratios: 16:9 (full landscape), 1:1 (square), 4:5 (vertical), 2:3
(vertical), 9:16 (full portrait)
Specs: MP4 or MOV format, maximum length 240 minutes, maximum file size 4 GB
Placement: Natively on Facebook Feed
In-Stream Video Ads
Size: 1280 x 720 px
Minimum Sizes: 600 x 315 px (1.9:1 landscape) or 600 x 600 px (1:1 square)
Supported Aspect Ratios: 16:9 (full landscape), 1:1 (square), 4:5 (vertical), 2:3 (vertical), 9:16 (full portrait)
Specs: MP4 or MOV format, maximum length 15 seconds, maximum file size 4 GB
Placement: Mid-roll during a video
Carousel Video Ads
Size: 1080 x 1080 px
Minimum Size: 600 x 600 px
Supported Aspect Ratios: 1:1 (square)
Specs: MP4 or MOV format, maximum length 240 minutes, maximum file size 4 GB, between 2 and 10 videos
Placement: Natively on Facebook Feed, Marketplace, or Instant Articles
Messenger Ads
Size: 1280 x 720 px
Supported Aspect Ratios: 16:9 (horizontal) to 1.91:1 (horizontal)
Specs: MP4 or MOV format, maximum length 240 minutes, maximum file size 4 GB
Placement: Natively on Facebook Messenger through Home or Sponsored Messages
Length
While the maximum video length allowance on Facebook is notably extensive, our recommendation aligns with keeping your videos within the 15 to 90-second range. This timeframe strikes the perfect balance, offering ample opportunity to convey your brand's message succinctly and leave a lasting impression.
Content
We advocate for Facebook video content that embodies the essence of fun, relatability, and goal-oriented storytelling.
Do’s:
- Use close-ups of happy faces.
- Use animation.
- Use brand colors and logos.
- Use music and/or subtitles where appropriate.
Don’ts:
- Tell long, complicated stories.
- Use visuals unrelated to your brand, product, or service.
- Be vulgar, controversial, or otherwise go against Facebook guidelines.
- Overwhelm the video with written copy.
Instagram Video Specs
Ideal for visually-driven brands, Instagram stands as an essential platform for any company aiming to connect with vibrant, highly engaged demographics. As a sibling to Facebook under the same ownership, Instagram shares a significant user base, yet its browsing patterns suggest a heightened receptiveness to brand promotions. Leverage these Instagram ad specifications to elevate your next post to new heights and effortlessly attract fresh followers in the process.
Check out some of the most common Instagram video dimensions below.
In-Feed Video and Video Ads
Size: 600 x 600 px (square), 600 x 315 px (horizontal), and 600 x 750 px (vertical)
Supported Aspect Ratios: 1:1 (square), 1.9:1 (horizontal), 4:5 (vertical)
Specs: MP4 or MOV format, maximum length 60 seconds, maximum file size 4 GB
Placement: Natively on Instagram Feed
Carousel Video Ads
Size: 1080 x 1080 px
Minimum Size: 600 x 600 px
Supported Aspect Ratios: 1:1 (square)
Specs: MP4 or MOV format, maximum length 60 seconds
Placement: Natively on Instagram Feed
Stories Video Ads
Size: 1080 x 1920 px
Minimum Size: 600 x 1067 px
Supported Aspect Ratios: 16:9 to 4:5 and 9:16
Specs: MP4 or MOV format, maximum length 60 seconds, maximum file size 4 GB
Placement: Between user Instagram Stories
Length
In the realm of Instagram video ads, Float Media House recommends a duration ranging from 15 to 60 seconds. This timeframe allows you to artfully craft a concise narrative or curate compelling imagery in montage form for maximum impact and audience engagement.
Content
Instagram video content should be fun, aesthetically pleasing, and impactful.
Do’s:
- Use animation.
- Use music.
- Use brand colors and logos.
- Use bright, attention-grabbing visuals.
- Include a CTA.
Don’ts:
- Use voiceover – Instagram does not caption their videos.
- Use static video.
- Use wide shots.
- Align text to close to the edges.
LinkedIn Video Specs
Looking to connect with fellow professionals? Look no further than LinkedIn! Utilize LinkedIn for your B2B outreach and brand elevation efforts. With its precise targeting capabilities and a business-focused mindset, the LinkedIn audience stands out as a prime target, especially when aiming to engage decision-makers or high-ranking executives. With a well-crafted ad strategy, leveraging these LinkedIn ad specifications will undoubtedly elevate the impact of your next significant video campaign.
Listed below are the most common LinkedIn video dimensions.
In-Feed Video
Minimum Size: 256 x 144 px
Maximum Size: 4096 x 2304 px
Supported Aspect Ratios: 1:2.4 to 2.4:1
Specs: ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3 formats, maximum length 10 minutes, maximum file size 5 GB
Placement: Natively on LinkedIn Feed
Video Ads
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Maximum Size: 1920 x 1080 px
Minimum Size: 480 x 360 px
Supported Aspect Ratios: 4:3 (horizontal), 16:9 (horizontal), 1:1 (square)
Specs: MP4, maximum length 30 minutes, maximum file size 200 MB
Placement: Natively on LinkedIn Feed
Length
At Float Media House, we've found that videos under 15 seconds tend to excel on LinkedIn. For optimal engagement, we suggest keeping your video ads under 30 seconds. However, when it comes to organic Feed videos, the sweet spot ranges from 15 to 90 seconds, providing ample opportunity to articulate and refine your brand message.
Content
LinkedIn video serves as a powerful tool to narrate your brand's journey, showcase compelling interviews, and demonstrate your industry expertise with finesse.
Do’s:
- Use close-ups of happy faces.
- Pack the first 10 seconds of your video with the most important details.
- Use bright, impactful visuals.
- Use music and/or subtitles where appropriate.
Don’ts:
- Be overly promotional.
- Expect users to know your brand.
- Be boring, stiff, or impersonal.
- Make your video longer than it needs to be.
X Video Specs
Leverage the below Twitter / X ad specifications to kickstart your journey toward organic brand lift today!
Check out some of the most common Twitter / X video dimensions below.
Promoted Video
Size: 1280 x 720 px (horizontal), 720 x 1280 px (vertical), 720 x 720 px (square)
Minimum Size: 32 x 32 px
Maximum Size: 1920 x 1200 px
Supported Aspect Ratios: 1:2.39 to 2.39:1 (inclusive)
Specs: MP4 or MOV format, maximum length 140 seconds, maximum file size 512 MB, must use progressive scan, must have 1:1 pixel ratio, audio should be mono or stereo, not 5.1 or greater
Placement: Natively on X Feed or as premium video content pre-roll
Length
The maximum length for any video on X is two minutes and 20 seconds – meaning shorter is better! We recommend keeping X videos between 15 and 30 seconds, and using short, succinct copy to give any pertinent details.
Content
X content has a short lifespan, so it’s important to make your video as attention-grabbing as possible.
Do’s:
- Include a CTA.
- Be mobile-friendly.
- Use bright, impactful imagery.
- Hook your viewer in the first few seconds.
- Use music and captions where appropriate.
Don’ts:
- Make your video longer than it needs to be.
- Focus on too many different things.
- Be overly formal or serious.
- Be afraid of using user-generated content.
Pinterest Video Specs
Check out some of the most common Pinterest video dimensions below.
Promoted Video
Size: 600 x 600 px (square), 600 x 900 px (vertical)
Minimum Resolution: 240 ppi
Supported Aspect Ratios: 1:1 (square), 9:16 (vertical)
Specs: MP4 or MOV format, maximum length 30 minutes, maximum file size 2 GB
Placement: Natively on Pinterest Feed, one or two columns wide
Length
Keep your Pinterest video short and to the point – we recommend keeping it under 15 seconds. This gives you a great opportunity to highlight your product or service, and its best features.
Content
Because Pinterest is so visual, short, clear videos perform best.
Do’s:
- Keep your visuals bright, but simple.
- Focus on the product you’re featuring.
- Use close-ups of happy faces.
- Use brand colors and logos.
- Use how-to, product, and DIY videos.
Don’ts:
- Rely on voiceover or audio to communicate your message.
- Use interviews, industry, or thought leadership videos.
- Make your video longer than 30 seconds.
- Don’t forget: videos autoplay silently when they’re 50 percent in view.
Amazon Video Specs
Check out some of the most common Amazon video dimensions below.
Product Video
Size: 1920 x 1080 px
Minimum Size: 1280 x 720 px
Supported Aspect Ratios: 16:9 (horizontal)
Specs: 3GP, AVI, AAC, MP4, FLV, MOV, or MPEG-2 format
Placement: Specific Amazon product pages through Seller Central
Amazon Video Ad
Size: 1920 x 1080 px
Supported Aspect Ratios: 16:9 (horizontal)
Specs: H.264, MPEG-2, or MP4 format, maximum video length 3 minutes,
maximum file size 500 MB
Placement: Amazon websites and mobile apps
DSP (Demand-Side Platform) Video Ad
Size: 1920 x 1080 px (630 x 360 px for third-party served)
Supported Aspect Ratios: 16:9 (horizontal)
Specs: MP4, WebM, or FLV format, maximum length 120 seconds
Placement: Across the web
Length
Keep your Amazon video to 30 seconds or less, focusing primarily on your product.
Content
In this video, prioritize showcasing the benefits and features of your product exclusively. Concentrate on close-up shots of the product, highlight its label or packaging, and consider incorporating a brief how-to or demonstration to effectively communicate its functionality.
Do’s:
- Keep your video short and focused.
- Keep your background simple.
- Vary your product angles – include close-ups, in-action shots, and wider shots.
- Include product name and relevant dimensions.
Don’ts:
- Forget to update the video’s title and description.
- Try to do too much in one single video.
- Dress this video up too much – keep things standard and answer only the most practical questions.
- Forget mobile – make your video mobile friendly.
YouTube Video Specs
Check out some of the most common YouTube video dimensions below.
YouTube Player
Size: 1920 x 1080 px
Minimum Size: 1280 x 720 px
Supported Aspect Ratios: 16:9 (horizontal)
Specs: 3GP, AVI, AAC, MP4, FLV, MOV, or MPEG-2 format
Placement: Specific Amazon product pages through Seller Central
YouTube Video Ads
Same as above, except:
Skippable Video Ads: Maximum length 12 hours, skippable after 5 seconds
Unskippable Video Ads: Maximum length of 15, 20, or 30 seconds (depending on region)
Mid-Roll Video Ads: Minimum length 30 seconds
Bumper Video Ads: Maximum length 6 seconds
Length
On YouTube, video lengths can vary widely. To optimize engagement, aim to keep your brand videos and commercials under 3 minutes, while webinars and long-form content should typically stay under 1 hour. For social media snippets, aim for a concise duration of under 30 seconds to capture attention quickly and effectively.
Content
When it comes to YouTube, the possibilities are virtually endless! As a hosting platform, you have the freedom to upload a wide range of content, from brand videos to behind-the-scenes glimpses and beyond. Let your creativity soar and leverage YouTube to showcase your brand in diverse and exciting ways.
Do’s:
- Remember the audience you’re targeting.
- Keep an eye on success metrics.
- Include an attractive thumbnail.
- Embed and share your YouTube video links everywhere you can.
- Publish consistently.
Don’ts:
- Focus on going “viral.”
- Forget to include metadata on every video you publish.
- Upload low quality videos.
- Make YouTube your video’s final destination.
Ready To FLOAT?
The possibilities with video content are truly boundless. As social media platforms evolve and the demand for video escalates, its impact on ROI becomes increasingly profound. If you haven't incorporated video into your social media strategy yet, there's no better time than now to do so!
Discover how video can amplify your customer base and drive sales.
When you're ready to craft your next nationwide TV ad or social media masterpiece, reach out to us at Float Media House!
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