Process
Process:
- Conducted full-funnel media strategy to introduce Kona Farm Direct’s Estate Reserve and specialty varietals (SL34, Geisha, Typica, Peaberry).
- Developed SEO-optimized content strategy and blog series to dominate high-intent coffee keywords.
- Built subscription flow and customer journey emails (welcome, education, scarcity, loyalty).
- Produced premium content assets (farm tours, drone videography, roasting process, product visuals).
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Results
to be determined :)
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