Evolution Media Group

Evolution Media Group set out to take on the automotive advertising vertical

And they did.

At Evolution Media Group, Phil managed the trading operations amidst a crucial integration of Salesforce and The Trade Desk. His focus was on aligning advanced advertising technologies with market demands, particularly in streaming media and programmatic buying.

Phil played a pivotal role at Evolution Media Group, where he was instrumental in developing and quality-assuring the systems that evolved into today's EvoAttribute and EvoTD products. His expertise was key in shaping the foundational technology.

He significantly contributed to creating the schema for developers, laying the groundwork for these advanced advertising tools. His strategic input was crucial in aligning these technologies with industry requirements and client needs.

1. Schema Development: Phil was pivotal in creating the schema for EvoAttribute and EvoTD, ensuring these tools met the complex needs of programmatic advertising.
2. System Design and QA: He played a key role in the design and quality assurance of these systems, guaranteeing their reliability and effectiveness.
3. Market Alignment: His insights were crucial in aligning these products with evolving market trends and client demands.

He also flawlessly traded media across the entire companies portfolio.

Phil's involvement in system development and quality assurance ensured that EvoAttribute and EvoTD not only met but exceeded market expectations, providing clients with top-tier advertising solutions.

Phil's foresight and technical acumen at Evolution Media Group have left a lasting imprint on the advertising technology landscape. For further information about his contributions, feel free to reach out.

• Mastery in Tier 2 Automotive: Phil's expertise in Tier 2 automotive advertising strategies led to significant market enhancements for clients, showcasing his ability to deliver tailored, impactful solutions.
• Leadership and Innovation: His role in developing EvoAttribute and EvoTD highlights his innovative approach and leadership in advertising technology, adapting to the digital landscape's changes.
• Advancing Media Optimization: Phil excelled in integrating Customer Data Platforms (CDPs) to revolutionize media buying, utilizing regression analysis to optimize media placements, thereby improving campaign ROI.

Phil's experience amd contributions at Evolution Media Group demonstrates his profound understanding and innovation in digital advertising.

For further information about his contributions, feel free to reach out.

Phil's role at Evolution Media Group was integral in developing technologies that redefine programmatic advertising, demonstrating his forward-thinking approach and technical acumen. For more details about Evolution Media Group's products, visit their Product Page.