Online Video (OLV) Advertising

Capture Attention with FLOAT’s Targeted OLV Campaigns

Online video advertising is one of the most powerful ways to tell your brand story and drive measurable results. FLOAT plans, buys, and optimizes OLV campaigns that reach your audience across premium websites, social platforms, and streaming services.

We deliver video ads in placements where viewers are most engaged, from YouTube pre-roll and mid-roll spots to in-feed social videos and premium publisher inventory. Every campaign is backed by data to ensure your message reaches the right audience at the right moment.

What Is OLV Advertising

OLV advertising refers to video ads served through online platforms outside of connected TV. These ads can run before, during, or after video content, and they can appear in multiple formats across devices.

OLV allows you to

• Target audiences by demographics, interests, location, and viewing behavior
• Run video across desktop, mobile, and tablet environments
• Measure performance in real time and optimize on the fly

At FLOAT, we combine data driven targeting, creative strategy, and smart media buying to deliver video campaigns that perform.

Why Partner with FLOAT for OLV

1. Access to Top Platforms and Publishers
We secure placements on YouTube, premium publisher sites, and high quality networks.

2. Advanced Targeting Options
From in-market segments to custom audiences, we pinpoint the viewers most likely to act.

3. Flexible Ad Formats
We execute campaigns using pre-roll, mid-roll, post-roll, in-feed, and out-stream video units.

4. Transparent Measurement
We provide clear reporting on impressions, view through rates, and conversions.

5. Creative That Commands Attention
Our video ads are built to hook viewers within the first few seconds and drive engagement.

The FLOAT Advantage in OLV

Broader Reach – Get your brand in front of millions of engaged video viewers
Precise Targeting – Match your message to the right audience segments for higher ROI
Performance Insights – Use real time data to refine targeting and creative
Integrated Strategy – Align OLV with display, CTV, and other programmatic channels for a unified campaign

Ready to own the feed
FLOAT’s OLV advertising ensures your brand shows up where people are watching and inspires them to take action.

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