Programmatic DOOH Advertising

Take Your Brand to the Streets with FLOAT’s DOOH Campaigns

Programmatic digital out of home (DOOH) advertising brings the precision of digital targeting to billboards, transit screens, retail displays, and other high visibility locations. FLOAT helps brands deliver dynamic, data driven messages in the real world where they make the biggest impact.

We plan, buy, and optimize DOOH campaigns across premium inventory networks, ensuring your brand appears in front of the right audience at the right time. Whether you want to dominate urban centers, target commuters, or reach shoppers at the point of purchase, FLOAT’s programmatic approach ensures maximum visibility and ROI.

What Is Programmatic DOOH Advertising

Programmatic DOOH uses automated technology to purchase and deliver digital billboard and screen placements based on audience data, location, and time of day.

It allows you to

• Target specific locations, events, or audience segments
• Update messaging in real time for relevance
• Track campaign performance with detailed analytics

At FLOAT, we merge the scale of outdoor media with the precision of programmatic buying to create campaigns that stand out.

Why Partner with FLOAT for Programmatic DOOH

1. Access to Premium Inventory
We place your brand on top tier billboards, transit hubs, retail environments, and venue screens.

2. Hyper Targeted Reach
Target by geographic area, event timing, and audience behavior to reach the right people in the right places.

3. Dynamic Creative Capability
Run creative that changes based on location, time, or external data triggers like weather or traffic.

4. Real Time Analytics
Measure impressions, engagement, and lift with clear reporting.

5. Seamless Campaign Integration
Align DOOH with digital channels like CTV, OTT, and display for a unified brand presence.

The FLOAT Advantage in DOOH

Massive Visibility – Place your brand in front of thousands or millions of people daily
Targeted Impact – Deliver messages in the moments that matter most
Creative Flexibility – Adapt campaigns instantly for maximum relevance
Performance Clarity – Use data to understand and optimize your outdoor investment

Ready to light up the streets
FLOAT’s programmatic DOOH advertising puts your brand in the physical spaces where attention is high and competition is low.

‍