CTV Media Buying

Revolutionize Your Brand Visibility with FLOAT’s Premium CTV Advertising

The way people watch TV has changed forever, and so has the way brands connect with audiences. Connected TV (CTV) is one of the fastest growing and most measurable advertising channels in digital marketing. FLOAT helps you own that space.

We deliver high impact CTV media buying across the world’s leading streaming platforms, putting your brand in front of the exact audience that matters at the exact moment they are most engaged.

What Is CTV Media Buying

CTV media buying is the strategic purchase of ad inventory on streaming services like Hulu, Amazon Prime Video, YouTube TV and other connected platforms.

Unlike traditional broadcast TV, CTV allows you to

• Target by demographics, interests, and viewing behavior
• Measure every impression, view, and click
• Integrate seamlessly with your broader digital campaigns

At FLOAT, we combine audience data, predictive analytics, and creative strategy to make every CTV impression count.

Why Partner with FLOAT for CTV Media Buying

1. Direct Access to Top Streaming Platforms
We buy inventory where your audience actually watches with no wasted airtime.

2. Precision Audience Targeting
From niche interest groups to mass consumer segments, our segmentation tools ensure your ads land in the right living rooms.

3. Real Time Analytics and Transparency
Track impressions, view rates, CTRs, and conversions without guesswork.

4. Creative That Converts
Our in house creative team designs CTV spots that stop channel surfing and spark action.

5. Smarter Spend and Higher ROI
We optimize placement to reduce waste and maximize return.

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The FLOAT Advantage in CTV Advertising

• Broader Reach – Engage millions of cord cutters and streaming first households
• Non Skippable Impact – Your ads get seen, not skipped
• Advanced Insights – Understand your audience’s viewing patterns and behavior
• Integrated Strategy – Sync your CTV buys with social, programmatic, and display for a unified media push