Media Strategy, Buying & Account Leadership
Dylan O’Bannion brings over eight years of expertise in paid social strategy, media buying, and client partnership to his role as VP of Business Development at Float Media House. With a portfolio that spans global CPG brands, entertainment powerhouses, and premium lifestyle products, Dylan bridges the gap between visionary strategy and flawless execution.
Before Float, Dylan led paid social at dentsu X for brands including McCormick & Company, Chili’s Grill & Bar, Pirate’s Booty, SkinnyPop, Dot’s Pretzels, Vital Farms, Dave & Buster’s, and Main Event—building and optimizing campaigns that delivered real business impact. As a freelance strategist, he expanded his reach to brands like Discover, Hyundai/Kia/Genesis, ABC Entertainment, Pernod Ricard USA, Razer, and Offworld, executing full-funnel paid social campaigns that drove both awareness and conversion.
At Float, Dylan serves as both client partner and social architect, crafting integrated social strategies that amplify brand presence and accelerate growth. His leadership ensures that every campaign is data-informed, creatively compelling, and performance-optimized—keeping clients ahead in an ever-changing digital landscape.
